ACV Capital-backed 707 expands regional footprint in Thailand, eyes Singapore and Malaysia
Published on September 12, 2025
The premium retail distributor continues to scale across Southeast Asia, leveraging strong brand partnerships and capturing momentum in the growing athleisure and lifestyle market.
A leading premium retail distributor in Southeast Asia, 707 Company (“707” or “SOSCo”) is strengthening its regional presence with new store openings and brand partnerships across key markets.
The company recently launched Stanley in Thailand and is preparing further expansion into Singapore and Malaysia. In Indonesia, 707 is preparing to expand its portfolio with additional global lifestyle brands, aiming to offer a wider range of products to the local market.
Founded in 2006 by Nicholas Schaefer and later joined by retail veteran Marcel Lukman, 707 has built exclusive partnerships with international names including ON Running, Stanley, Melissa, Fred Perry, Atmos, and Carhartt. Operating through retail, e-commerce, and wholesale channels, the company has grown into a trusted partner for global brands seeking access to Southeast Asia’s young, aspirational consumer base.
The premium athleisure and athletic wear segment, a key focus for 707, is experiencing rapid growth. As of 2023, the retail market size in Indonesia and Southeast Asia is estimated at US$6 billion and US$16 billion, respectively, with a projected compound annual growth rate (CAGR) of 10.7% through 2027.
707’s consistent revenue growth, strong leadership, and ability to maintain solid unit economics while fostering lasting relationships with global brands have positioned it as a standout player in the region’s competitive retail sector. ACV Capital, one of the company’s backers, sees 707 as well-placed to capture ongoing momentum in Southeast Asia’s premium lifestyle and athleisure categories.
With its expansion across multiple markets and a growing portfolio of high-potential brands, 707 is on track to play a central role in shaping Southeast Asia’s premium retail landscape.
